Pirelli / promoter

Founded in 1872, Pirelli is a company with deep Italian roots, a brand recognised worldwide for its cutting-edge technologies, capacity for innovation, and the quality of its products: innovative tyres capable of satisfying even the most specific mobility needs of the end consumer. Within the tyre industry, Pirelli competes with Tier 1 manufacturers, characterised by high product quality, above-average price positioning, a wide product range and dedicated regional lines. Among these players, Pirelli stands out for its exclusive positioning in the Pure Consumer Tyre segment and, in particular, for its focus on High Value, which will represent about 75% of group sales in 2023. In the High Value tyre segment, it holds a leading position in the Prestige segment, with a share of more than 50 per cent in the Original Equipment channel. Always attentive to environmental and social issues, Pirelli is the first company in the tyre sector to have set itself the target of Net Zero by 2040.