The ICE – Agency for the promotion abroad and internationalisation of Italian companies is the body through which the government promotes the consolidation and economic-commercial development of companies in foreign markets. It also acts as the entity in charge of promoting the attraction of foreign investments in Italy. With a dynamic, motivated, and modern organisation and a widespread network of offices abroad, ICE provides information, assistance, advice, promotion, and training to Italian small and medium-sized enterprises. Using the most modern promotion and multi-channel communication tools, it acts to affirm the excellence of Made in Italy in the world. Every year, ICE organises around 900 promotional events, including trade fairs, seminars, meetings between operators, market research, and communication campaigns, to enhance the quality of Italian production and increase sales in international markets. The Agency also offers a range of export services designed to help companies develop and consolidate their international business through customised support provided by trade analysts in over 70 ICE offices worldwide.